Responsibilities
Location(s): Canada City/Cities: Toronto Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: July 7, 2025 Shift: Job Description Summary: The Sr. Director, Nutrition Sales is pivotal in driving revenue growth and ensuring the overall success of our company. This role involves leading and managing the sales team, developing and executing sales strategies, and fostering strong customer relationships. The ideal candidate will have a proven track record in sales leadership, a passion for achieving results, and a talent for building and nurturing teams. This position offers significant exposure and influence across various functions, including Sales, Broker Sales Agencies, Brand, Category Operations, Sales Operations, Supply Chain, and Finance. Core Responsibilities: Develop and implement strategic sales plans to achieve company sales goals. Collaborate with marketing, category operations, trade management, and customer service teams to align strategies and enhance customer experience. Identify market trends, changes, and competitive threats, adjusting strategies as needed. Monitor and analyze performance metrics to ensure the sales team and sales agency meet or exceed targets. Cultivate and maintain relationships with key customers. Lead, mentor, and manage the sales team and sales agency, fostering a culture of high engagement and performance. Evaluate and develop sales agency capabilities to improve productivity and execution. Demonstrate and promote the values of The Coca-Cola Company through words, actions, and by example. Job Requirements: Bachelor’s Degree or equivalent work experience. At least 8 years of sales experience. Strong end-to-end knowledge of customer management, planning, and retail execution, particularly with Broker Sales Agencies. Technical Skills: Business Knowledge: Understanding of CPG business systems and back-shop processes. Client Relationship: Ability to foster relationships across multiple functional teams. Computer Capability: Proficiency in using information tools such as volume and revenue reporting, trade planning systems, and Excel. Industry Knowledge: Knowledge of the CPG industry. Problem Solving: Ability to identify and implement process improvements. Process Orientation: Ability to simplify and articulate complex processes for high-performing results. End-to-End Distributor Operations: Expertise in distributor operations, including execution, sales, space, RGM, and operations. Capability Development and Deployment: Ability to develop and deploy capability programs, ensuring knowledge transfer and application. Structural Models: Knowledge of high-performing team structures and command/control mechanisms. Concept Development and Exchanges: Ability to plan and organize forums for information exchange and strategy development. Role Facts: 11 direct reports with grades ranging from 9 to 12. Collaboration with Acosta Sales Agency. All channels (Large Store, Club, Walmart, Gas & Convenience, Value, Drug, Natural). Oversight of Warehouse Delivered, Food Services, and On-Premise operations. Coverage of Total Canada (Coast to Coast). Management of 36M unit cases delivering over $300M in net revenue. Skills: Pay Range: $187,000 - $223,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.
