Employer Branding
Attract, Retain, and Inspire
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Accenture
2022 - 2023
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Push
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SAP
2020 - 2024
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Push
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LDC
2022 - 2024
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Alorica
2024
Carrousels
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Flix
2021-2022
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We help you master the art of employer branding to build a workplace people love.
What Is Employer Branding in the first place?
Simple.
It is all about your company's reputation as an employer.
This is how your company is perceived by job seekers and current employees alike. It’s the story of why working for your business is meaningful, fulfilling, and rewarding. A strong employer brand helps you attract and retain the best talent, giving you a competitive edge in today’s labour market.
How to build a strong employer brand with nPloy
Request a free consultation on how to get started
We’ll craft a clear value proposition that reflects your mission, values, and culture. Let us communicate why your company is a great place to work beyond the paycheck. For example, we’ll focus on career growth opportunities, company values, employee testimonials and the impact your colleagues make in the world. At the kick-off meeting, we’ll get to know you and understand your goals, objectives, target candidates, and overall timeline.
Let’s get the party started!
We start with strategy planning- defining what, when, and where, covering all creatives and channels. Next, we move to creative development, crafting proposals tailored to your employer brand and target audience, refining with your feedback. Then, we launch the campaign, managing ads and tracking real-time performance.
Employer branding results
Finally, we deliver a detailed report and review, with metrics and insights on your employer brand’s success. This report provides a clear understanding of campaign performance and valuable data on how well your employer brand resonated with your target audience.
Talk to the team
Where do we run the ads?
You name it - Facebook, Instagram, Google Display Network, LinkedIn, Reddit, TikTok + email campaigns, push notifications & events!
FAQ
What is employer branding, and why does it matter to my business?
Employer branding is the process of building your company’s reputation as a great place to work. It’s crucial because it helps you attract, hire, and retain top talent, reducing hiring costs and improving employee engagement. A strong employer brand makes people want to work for you—and stay.
How can nPloy help with our employer branding?
nPloy offers a complete employer branding service- from strategic planning to creative development and campaign launch. We help you define your company’s unique value, craft targeted messages, and reach the right candidates through effective digital channels, boosting your brand perception among job seekers.
How does employer branding impact hiring?
A strong employer brand can significantly reduce your cost per hire and improve the quality of candidates applying. It creates a positive impression, helping your business stand out to talented individuals who are looking for workplaces that align with their values and career goals.
What’s involved in the employer branding campaign process with nPloy?
We start with a strategy session to understand your goals and target audience, then we develop creative materials that reflect your brand. After getting your feedback, we launch the campaign and manage it across various digital channels, monitoring real-time performance. Finally, we provide a detailed report to assess success and insights.
How long does it take to develop and launch an employer branding campaign?
Typically, the timeline depends on your specific needs, the scope of the campaign, and any creative elements we need to produce. On average, the process- from planning to launch- can take anywhere from 4 to 6 weeks, depending on feedback cycles.
Can we use our existing branding materials for an employer branding campaign?
Absolutely! We can work with your existing branding materials and incorporate them into the campaign to ensure consistency. We also tailor these materials to effectively communicate your unique employer value proposition to potential candidates.
Do you create the content for the campaign, or do we need to provide it?
Our creative team will handle the content creation, including copy, visuals, and co-branded assets. We welcome your input and any existing content you may have, but we’re fully equipped to craft a compelling employer brand message from scratch.
How do you measure the success of an employer branding campaign?
We measure success using various metrics, including reach, engagement and clicks. At the end of the campaign, we provide a detailed report that includes all relevant metrics and an honest assessment of how effectively your employer brand resonated with the target audience.
Can employer branding help with employee retention?
Definitely! Employer branding is not just about attracting new talent; it’s also about engaging and retaining your current employees. When people are proud of the company they work for and align with its values, they are much more likely to stay long-term.
Can employer branding help with employee retention?
Definitely! Employer branding is not just about attracting new talent; it’s also about engaging and retaining your current employees. When people are proud of the company they work for and align with its values, they are much more likely to stay long-term.
What kind of content works best for employer branding?
Content that works best includes authentic employee stories, behind-the-scenes videos, testimonials, and content that highlights your company culture and values. We often use a mix of formats- videos, blog posts, photos, and social media snippets- to maximize engagement.
Does nPloy support multiple languages for employer branding campaigns?
Yes, we can create employer branding campaigns in multiple languages to help you attract talent globally. We work with you to ensure the message is consistent and culturally relevant in each language.
How much involvement is required from our side during the campaign?
We make the process as smooth as possible for you. Your involvement will primarily be during the initial kick-off meeting, feedback stages, and final approvals. We handle the rest, including creation, management, and reporting, while keeping you informed every step of the way.
How does employer branding improve candidate experience?
Employer branding shapes a candidate’s first impression of your company. By clearly communicating your values, culture, and what makes you different, candidates understand what to expect and whether your company is a good fit for them. This transparency creates a smoother, more positive experience for all candidates.
How does nPloy handle social media during employer branding campaigns?
We use social media as a key channel to share your employer brand story- highlighting employee experiences, company culture, and job opportunities. We strategically manage posts to maximize reach and engagement, focusing on channels where your target candidates are most active.
Is employer branding a one-time effort or ongoing?
Employer branding is an ongoing effort. While a campaign can give your brand a significant boost, maintaining a strong employer reputation requires consistent engagement. nPloy can help set the foundation, but the best results come from continuously living and sharing your company values