Senior Marketing Operations Manager

About Us

Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 180 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!

About the role

Our RevOps team is just getting started, and already making an impact! We design, configure, and build the systems and processes that enable our go-to-market and growth functions. As a Senior Marketing Operations Manager, your role is critical to the success of our Marketing team, driving demand generation and performance marketing initiatives. You will be the driving force behind our marketing technology stack and processes.

We are looking for someone with deep experience in marketing operations, demand generation, and performance marketing, who can optimize our systems and drive revenue growth.

What you'll be doing

• Develop and execute marketing operations strategies to drive lead generation, nurture campaigns, and maximize marketing ROI
• Manage and optimize our marketing technology stack, including HubSpot (for marketing automation and CRM), Chili Piper (for lead routing), Clay (for data enrichment), and Google Analytics (for web analytics)
• Implement and manage UTM tracking and conversion data integration to accurately measure campaign performance and tie traffic and ad clicks to actual revenue
• Support performance marketing initiatives including paid advertising campaigns, conversion testing, and optimization from an infrastructure and implementation standpoint
• Utilize analytics and reporting tools, including Google Analytics, to track key marketing performance metrics, identify trends, and develop better marketing ops strategies with key stakeholders
• Conduct regular analysis of the marketing operations function, and its priorities, to identify areas for improvement and inform the roadmap
• Collaborate with cross-functional teams, including sales, finance, and customer success, to align strategies and streamline processes
• Create, maintain, and analyze customer segments within HubSpot to improve targeting and personalization
• Ensure our marketing tech stack is fully optimized, and provide support to all teams utilizing our marketing tools
• Maintain documentation of our evolving marketing processes and customer engagement motions
• Take ownership of change management planning, and implementing new/existing marketing processes across teams
• Partner closely with team members on the front lines to ensure our systems, data, and processes are increasing their effectiveness and efficiency

What you'll need to be successful

• Strong alignment with our values, find our values on our career page if you haven’t read up on them yet
• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5
• Deep understanding of performance marketing, including paid advertising, conversion testing, and marketing data tagging and integration including UTMs, conversion pixels, passing deals and other user_id type data to integrate various sources of marketing data, etc
• Experience with HubSpot, Chili Piper (or another lead routing software), Clay (or another data enrichment tool), and Google Analytics
• You have run software evaluations, and implemented integrated solutions across marketing teams
• Firm understanding of the entire customer journey, and the impact of marketing systems and tools at each stage
• Ability to interpret process gaps, and propose solutions to their underlying causes
• Experience with a large tech stack, and technical ability to optimize systems integrations
• A holistic thinker, able to manage multiple objectives/assignments while supporting initiatives across several cross-functional teams
• Able to quickly grasp new concepts, and work in a high-performing, fast-paced environment
• User-centric, empathetic approach to introducing business change
• Detail-oriented, taking into consideration each moving part of the system before taking action or recommending a solution
• Excellent verbal and written communication skills
• Self-starter; highly analytical; capable of delivering on goals with minimal supervision

Bonus points

• Advanced with Microsoft Excel/Google Sheets for modeling purposes
• Experience in integrating product usage data into go-to-market tools and processes
• Have worked in transactional SaaS or in Product Led Growth (PLG) with a freemium or free trial experience
• A working knowledge of SQL and a BI tool (Tableau, Metabase, Looker, PowerBI etc.)

$150,000 - $160,000 USD per year

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.

 

The fun stuff

• Fully remote: work from anywhere in the world!
• Autonomy and trust to do your job: we care about outcomes over everything else.
• Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
• Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
• Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
• Parental leave for parents expanding their family, or just starting one.
• Home office stipend to help you get up and running.
• Learning & development stipend to help you level up your professional skills.
• Annual bonus potential for roles that don't already receive variable income or commission.
• Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
• Check out our Careers page for more.

*Your role, location and unique circumstance may affect this.

Diversity, Equity & Inclusion

As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.

Equal Employment Opportunity

Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.