SEO Specialist

dentsu
Hybrid
Regular employment
3 - 15 years of experience
Full Time
Sofia, Bulgaria
Responsibilities
Job Description:
Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.
The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.
To support this strategy, we are currently looking for talented people for the role of:
SEO Specialist
Role Summary
The SEO Specialist is responsible for improving digital platforms' visibility and organic performance across markets. This role covers technical SEO, content optimization, and authority-building activities and ensures websites are fully optimized for users and search engines. The ideal candidate will proactively identify search opportunities, translate audits into action, and track performance improvements. A future-focused mindset, including awareness of AI-driven changes in search behaviour, is key to success.
Key Responsibilities
- Define and align localized SEO strategies with global marketing goals
- Conduct technical and on-page SEO audits, delivering actionable recommendations
- Monitor and report on organic performance using SEO tools and analytics platforms
- Improve indexing health and site performance metrics across mobile and desktop
- Collaborate with content, development, and analytics teams to implement SEO best practices
- Provide regular insights on market trends, including emerging technologies and search behaviours
Key Performance Indicators for this role include
- Number of completed SEO strategies and action plans across regions
- Crawl/index health improvements and Core Web Vitals score uplift
- Volume and quality of shared insights or trends across teams
- Contribution to organic traffic growth and search visibility
- Timeliness and quality of quarterly SEO reporting
Skills and Experience
- 3+ years of experience in SEO, including technical and content optimization
- Strong knowledge of Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog
- Understanding of structured data, Core Web Vitals, mobile-first indexing, and international SEO
- Ability to translate data into actionable strategy and communicate findings effectively
- Up-to-date with search engine algorithm changes and industry trends
- Fluent in English, written and spoken
Additional information
· We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave.
· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market.
· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a customizable benefits package that fits your own needs.
· Our teams operate using a hybrid work model, and they can work from both the office and the comfort of their own home.
· Free parking spaces for all of our employees when they decide to work from the office.
· Free drinks and snacks in the office to help keep the energy levels up.
· Attend the most popular tech and business events in Bulgaria for free, of course.
Location:
SofiaBrand:
Isobar CxmTime Type:
Full timeContract Type:
Permanent