Brand Manager

Brand Manager Gastroenterology, Urology and rheumatology

Currently, we are looking for an experienced and motivated Brand Manager, located in Sofia, to join our highly motivated and inspired team in Zentiva.

As Brand Manager, you will actively participate in developing and implementing the medium and short-term marketing strategy to implement the plans and achieve the set goals concerning the entrusted therapeutic groups( Gastro, Uro and rheumatology) . You will develop marketing plans to ensure that the product portfolio is by the opportunities offered by the market. As Brand Manager, you will develop and defend a reasoned strategy for product development in the field of marketing and LCM (Life Cycle Management). You will be responsible for the monitoring and compliance with the revenue and expenditure budgetary framework - P&L.

 Responsibilities:

Position the products according to the short-term and medium-term marketing strategy;

Responsible for the achievement of the defined goals entrusted group of products, as well as for the long-term development of the brands;

Create the design of the promotional mix and being responsible for its implementation;

Organize clinical observations, post-marketing, and marketing researches quarterly and analyze already conducted clinical observations;

Organize different types of planned and approved events and activities under the guidance of the Marketing Manager;

Provide complete and up-to-date materials and information about the entrusted products and conduct product training to the medical representatives;

Make double visits with medical representatives and regional managers to give recommendations and feedback, in accordance with the better positioning and presentation of the entrusted products;

Participate in the production planning of the products, carry out quarterly analyzes on the market of monitored products, taking into account market trends and competitors;

Prepare and distribute materials, conduct marketing campaigns and perform constant analysis.

Profile:

Bachelor's degree or specializations with a focus in Marketing or Business Administration;

Master's degree in Medicine, Pharmacy, etc.;

3 years of experience in the field of healthcare in a similar position in the field of promotion and/or sale of medicinal products; research of market niches and strategies for entering new markets;

Ability to achieve the set objectives in a busy work environment and to meet deadlines in planning, forecasting, and reporting;

English language skills;

Valid driving license;

Excellent computer skills including MS Office applications.