About the Role:

Grade Level (for internal use):

10

S&P Global Commodity Insights

The Role: Regional Marketing Manager, APAC

Overview: As a Regional Marketing Manager for the APAC region, you will play a key role in conceptualizing, developing, prioritizing, and carrying out compelling marketing strategies and plans with regional commercial stakeholders, functional marketing teams and alliance partners to accelerate lead conversion and market share in existing customer base and net new accounts. You will be responsible for owning end to end marketing plans and budget, from prospect acquisition to engagement to conversion via tactical marketing mix including events, social media and digital platforms. In this role, you will identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.

Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage several simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance.

The Team: The Asia Regional Marketing team is responsible for creating and implementing comprehensive marketing plans to achieve assigned objectives. These objectives can include regional demand generation programs, audience acquisition at live events/conferences, and other customer facing programs. You will partner closely with other functional teams including commercial sales and editorial to achieve your goals.

The Impact: S&P Global Commodity Insights provide market driven insights to the energy and commodities industries. As Regional Marketing Manager, you will use data to inform strategy and drive execution for accelerating pipeline through inbound and outbound marketing tactics. Through our campaigns, we connect, engage, educate, and drive to selection the portfolio of Commodity Insights products and services. The regional marketers actively contribute to commercial business goals and objectives.

What’s in it for you:

• Opportunity to shine as a strong individual contributor within event and lead generation marketing.

• Freedom to explore and test new tactics and strategies within multi-touch marketing mix

• Gain experience by working with a dynamic team in a role that is fast paced and fun

• Professional and personal development from specific trainings and workshops including marketing and event management platforms.

Responsibilities:

• Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels.

• Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share

• Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers

• Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys

• Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements

• Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign

• Implement and continually test new creative messaging, landing pages, campaigns, and tools

• Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences

What We’re Looking For:

Basic requirements:

• Minimum of 5 years of B2B APAC marketing experience with a focus on direct marketing

• Sales cycle and account based marketing knowledge including demand creation and pipeline contribution/acceleration

• Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes

• Knowledge and experience using key business applications including Sharepoint, SalesForce, Marketo, and HTML

• Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets.

• Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance.

• Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.

• A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.

Preferred Requirements:

• Experience with any of the large ad platforms: Facebook, Google, YouTube.

• Deeper knowledge and interest for social media and digital marketing platforms

• Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)

• Industry knowledge – Energy & Commodities markets.

• Ability to demonstrate track record of success in all key areas of responsibility.

• Experience in leading B2B events

#LI-KD2
 

About S&P Global Commodity Insights
At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.

We’re a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights’ coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.

S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

For more information, visit http://www.spglobal.com/commodity-insights.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Inclusive Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering an inclusive workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and equal opportunity, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)