Marketing Automation and Innovation Lead
Flutter International
Hybrid
Regular employment
2 - 15 years of experience
Full Time
Saint Julian's, Malta
Responsibilities
Job title: Marketing Automation and Innovation Lead
Location: Malta and Bulgaria
Overview of the role:
As a Marketing Automation and Innovation Lead, you will play a pivotal role in driving the efficiency, personalisation and scalability of our marketing efforts through advanced automation strategies and emerging technologies.
You will lead the development, implementation and continuous optimisation of automated marketing systems to support business objectives.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.
Our office is in the heart of Saint Julian's business hub, housed on the 2nd floor of the eco-friendly Spinola Park building. Enjoy beach views from green terraces, relax in our games room with a pool table and ping pong, and savour complimentary snacks, drinks, and fruits.
What you’ll do:
AI & Automation Strategy Development
Develop and implement an AI-driven marketing automation roadmap to improve efficiency.
Find opportunities to use AI for content generation, campaign optimization, and data-driven decision-making.
Work cross-functionally to integrate AI-powered tools into existing marketing systems.
Marketing Automation & Workflow Optimization
Automate repetitive marketing tasks with the objective of reducing the cost to serve
Collaborate with data-science and emerging technology teams to implement AI-driven chatbots, predictive analytics, and recommendation engines to improve engagement.
Implement marketing workflow automation to reduce manual effort and increase speed to market.
AI-Powered Content Generation & Personalization
Work with wider marketing teams, data-science and emerging technology teams to deliver AI-driven content creation tools to assist with copywriting and other marketing content creation activities
Work with the Head of Customer Marketing and regional marketing teams to support personalization strategies using AI-based audience segmentation and behavioral analysis.
Apply dynamic content and AI-based recommendation systems to improve customer experience.
Compliance, Risk Management & Ethical AI Use
Ensure AI and automation solutions align with GDPR, CCPA, European Union's Artificial Intelligence Act (EU AI Act) and other data privacy regulations including internal AI policies
Work with legal and compliance teams to manage risks associated with AI-generated content.
Advocate for ethical AI usage in marketing, ensuring transparency and fairness.
Cross-Functional Collaboration & Stakeholder Management
Partner with IT, legal, data science, and customer experience teams to align AI strategies with business goals.
Train marketing teams on the use of AI tools and automation technologies.
Stay ahead of emerging AI trends and continuously evaluate new technologies.
What you’ll bring:
Qualifications and Skills
A degree qualified in a STEM subject
Advanced certifications in Marketing Technology platforms (e.g., HubSpot, Salesforce, Marketo, Adobe) or project management (e.g., PMP) are a plus.
Experience
2+ years of experience in Data Science or ML Engineering
Experience marketing technology integration and migration beneficial
Proven experience managing large-scale MarTech implementations and migrations.
Strong understanding of marketing automation platforms, CRM systems, content management systems, analytics tools, and data integration techniques. Prior experience with ContentStack and Jira a benefit
Project management experience, with a demonstrated ability to manage cross-functional teams.
Experience using Miro and Confluence
It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life insurance and income protection
The option to join our company pension scheme
A personal interest allowance to let you learn something new or pursue a hobby
External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Daily lunch credit, free fresh fruit, snacks and drinks in the office
Cash allowance for lunch
Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The group:
PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.