Senior Growth Marketing Manager - DM & Offline

Company Background: 

Ownwell has developed a leading end-to-end property tax solution that is purpose-built for SFR and CRE investors, operators, and property managers. We have brought Data Science and Machine Learning to a space that is ripe for disruption. We combine a best-in-class technology stack with local market expertise to reduce expenses, increase Net Operating Income, and drive operational efficiency for both our institutional clients and individual homeowners. Ownwell’s solution ensures you have the necessary tools, resources, and information to confidently manage your property taxes.

Ownwell has been recognized both in Austin and Nationally, as a top workplace by the likes of Fortune, BuiltIn, Inc, and Best Places To Work. We are well-funded and venture-backed by some of the best investors in the world such as First Round Capital and Bessemer Venture Partners. Our customer base has grown by more than 300% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.

Our Culture

People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.

We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, Data Scientists, PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.

Our core values are our guiding principles in everything we do

• Customer Obsession

• Take Ownership

• Do The Right Thing

• Go Far Together

• Accelerate Innovation

Meet The Growth & Marketing Team

Ownwell’s growth and marketing team is a fast-moving, high-impact group driving customer acquisition and revenue growth across paid media, organic content, partnerships, and brand. We work cross-functionally with product, data, and operations to experiment, learn, and scale what works—always anchored in performance, storytelling, and customer outcomes. If you thrive in a team that values initiative, creativity, and results, you’ll feel right at home.

The Role:

As a Senior Growth Marketing Manager, you’ll lead and scale one of Ownwell’s highest-impact acquisition channels - Direct Mail - while also supporting the growth of additional offline channels like TV, radio, and print. You’ll be the go-to expert, combining creativity, analytics, detail, and AI-powered workflows to unlock faster, smarter, more effective growth & marketing.

This role is a high-impact individual contributor position with executive visibility. You’ll report directly to the VP of Growth & Marketing, collaborate closely with Data, Design and Marketing, and contribute directly to our mission of reducing property ownership expenses across the country.

We’re looking for someone with a strong bias toward action, a creative and analytical mindset, and someone who aligns with Ownwell’s cultural values.

Responsibilities:

• Own and scale Direct Mail: Run the strategy, execution, testing, and optimization for one of Ownwell’s largest channels
• Grow and expand into new offline channels, including radio, print, and TV and integrating them with our broader growth strategy.
• Integrate AI into marketing workflows to enhance targeting, creative iteration, and reporting, boosting speed and impact.
• Analyze performance and surface insights: Use quantitative and qualitative data to understand what’s working and what’s not. Translate these into hypotheses and improvements.
• Design and run experiments: Own a testing roadmap for copy, creative, targeting, and offer. Help us learn faster.
• Partner cross-functionally: Work closely with Data (for targeting and analysis), Design (for creatives and ideation), and the rest of Growth & Marketing (for learning and impact)
• Ensure high-quality execution: Oversee external vendors, timelines, QA processes, and internal collaboration from kickoff to mail drop to attribution.
• Lead quarterly planning and goal setting for your channels, and regularly present to leadership.
• Maintain tight feedback loops through documentation, retros, and cross-functional learnings.

Requirements:

• 5+ years in performance marketing, with deep experience owning and growing direct mail or other offline channels at scale.
• A strong track record of driving measurable growth and improving channel efficiency through experimentation.
• A strategic mindset with hands-on capability—you’re comfortable rolling up your sleeves while also shaping the roadmap.
• Excellent analytical skills: You can work with data sets, vendors, and internal dashboards to drive performance and make decisions.
• Creative intuition: You have opinions on messaging and creative, and know how to turn insights into winning concepts.
• Familiarity with AI tools or willingness to learn how to apply them to improve copy iteration, audience selection, reporting, and decisions.
• A collaborative mindset: You’re proactive in communication, receptive to feedback, and contribute to an open and candid team environment.
• Experience managing vendors and external partners with a focus on accountability, outcomes, and quality.
• Experience in a fast-paced, startup environment and comfort with ambiguity and iteration.