Product Marketing Manager

AdStart Media (www.adstartmedia.com) is a technology-driven company active in digital advertising and mobile payments, well-established and rapidly expanding globally. As a global organization, we take pride in our partnerships with renowned international brands, esteemed publishing houses, media buyers, and innovative app developers. Our culture is characterized by youthfulness, a spirit of collaboration, and a vibrant social atmosphere.

At our core, we embody a performance-driven ethos, firmly believing that meaningful connections are the catalysts for growth. We highly value diverse perspectives and opinions, as they play a pivotal role in making a substantial impact during our rapid expansion phase.

We are offering an immediate opening for a Product Marketing Manager based in Europe. We expect from this role to bridge the gap between marketing, product development, and technology.

YOUR MAIN DUTIES: 

• Conceptualize, plan and execute new ad campaign launches. Analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements.
• Define and document marketing assets / online product development requirements (e.g., landing pages, banners, funnels, APIs, payment integrations) and communicate them effectively to the development team.
• Work closely with the media buyer(s), designers and developers to test and optimize user flows and improve conversion rates.
• Plan and monitor A/B split-test campaigns. Propose and initiate marketing assets and sales funnel improvements all the way to design and technical implementations, ensuring high-performing and compliant ad campaigns rollouts
• Collaborate with the media buying team (Google Ads, DSPs) to align product development with campaign performance and conversion rate optimization (CRO) best practices
• Research and implement new technologies and tools in order to enhance the overall productivity and campaign ROI (i.e. tracking, fraud prevention, monetization tools)

• 3 + years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing.
• Basic understanding of the programmatic media buying as well as the performance-based advertising ecosystem (i.e. Google Ads, Facebook, DSPs, affiliate marketing, and conversion rate optimization).
• Strong knowledge when it comes to the landing page production, tracking solutions, API integrations, postback integrations etc. 
• Experience working with development teams and writing clear product requirements (PRDs).
• Hands-on experience with A/B testing, analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.).
• A data-driven mindset with strong problem-solving and project management skillset 
• Strong organizational and multitasking abilities
• Exceptional attention to detail

• An environment with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security and benefits of an established company
• Competitive salary and flexible work life balance
• Paid annual leave and sick leave
• Fun team building activities including annual company trip, parties and other benefits
• To work in a role that has a global scope for a company that has an international presence
• An inclusive environment of friends who happen to work together
• And much more