Product Marketing Senior Associate (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

The Product Marketing Analyst will report to the Vice President of BAMS Global Product. This role functions to align and support Product, Business, and Global Sales and Marketing Solutions  (GSMS) stakeholders to execute effective and data driven product go-to-market strategies that drive revenue growth and retention. This function is critical in driving consistency of Product Marketing process and collateral best practices across Broadridge Asset Management Solutions.

Key Responsibilities:

Go-to-market support

• Facilitate cross-functional meetings and partner closely with Product Management, Sales, Account Management, and Marketing stakeholders to align on key messaging, product strategy, and go-to-market plans, ensuring stakeholder buy-in across teams
• Partner with Product Managers to understand enhancements to existing products and determine communication strategy to drive client awareness, adoption and engagement

Collateral creation

• Collaborate with key stakeholders to produce high-quality product collateral, including product guides, enablement resources, competitive battlecards, presentations, and sales tools, that articulate product value and support internal teams

Product roadmap publication

• Own the product roadmap publication process to ensure Product Managers regularly publish and update product roadmaps, facilitating visibility and alignment across all stakeholder groups
• Lead quarterly product roadmap review with Product, Business, Sales, Account Management, and Client Service stakeholders

Product performance evaluation

• Drive establishment of consistent product telemetry
• Synthesize key insights and metrics from product adoption, engagement, surveys, etc. to inform product roadmap and strategies

Market analysis

• Analyze market trends, customer needs, sales feedback and competitive landscape to identify opportunities and inform product and marketing strategies

Program Management

• Maintain product marketing planner to track delivery and effectiveness of all Product Marketing efforts
• Prepare presentations, quarterly updates, and deliver actionable insights to key stakeholders

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field
• 2+ years of experience in product marketing, marketing analytics, or a related role
• Detail-oriented with strong organizational and project management abilities
• Excellent written and verbal communication skills
• Ability to translate complex data into clear and actionable insights
• Strong analytical skills and experience with data analysis tools (e.g., Excel, SQL, Tableau, Google Analytics)
• Working knowledge of marketing technology platforms (CRM, automation, survey tools, etc.)
• Experience working in technology, SaaS, or B2B markets is a plus
• Experience working with the Investment Lifecycle is a plus

Salary range $80,000.00- $85,000.00 Bonus Eligible.  

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.