Global Employer Branding & Recruitment Marketing Manager

Job Description:

About the Role

We are looking for a Global Employer Branding & Recruitment Marketing Manager to attract top tech talent by displaying what makes us a standout employer in the IT & software space. You will build and execute branding and marketing strategies that highlight our engineering culture, innovation, and employee experience. Position the organization as a desirable place to work, attracting and retaining top talent. Create a positive and engaging experience for job seekers, which can lead to higher-quality applications and a better onboarding process.

Key Responsibilities

• Build Employer Brand in Tech Market: Develop a branding strategy that resonates with IT professionals.
• Drive Talent Campaigns: Launch targeted digital campaigns across LinkedIn, GitHub, Stack Overflow, Glassdoor, and other relevant platforms.
• Create Tech-Focused Content: Highlight projects, tech stacks, team stories, and innovation through blogs, videos, and social media.
• Engage the Tech Community: Plan and run events like hackathons, webinars, university tech talks, and developer meetups.
• Internal Collaboration: Work with HR, TA, marketing, and engineering teams to align messaging and hiring goals.
• Analyze & Optimize: Track campaign performance (e.g., reach, conversion, time-to-fill) and continuously refine strategies.
• Own the Branding Budget: Manage spend across branding channels and events, ensuring cost-effectiveness and impact.
• Managing career site: track organic and paid traffic to our career portal and build strategy on SEO.

Requirements

• 5+ years in employer branding, recruitment marketing, or tech marketing
• Experience promoting tech teams and engineering culture.
• Strong content and digital marketing skills (social, video, blog, campaigns)
• Solid understanding of talent platforms and developer communities
• Analytical mindset with experience tracking campaign ROI.
• Comfortable working cross-functionally with marketing, tech, and TA teams
• Excellent written and verbal communication skills to effectively convey the employer brand and job opportunities.

• Knowledge of industry trends, candidate preferences, and the competitive landscape.

• Bachelor’s degree in marketing, Communications, HR, or a related field preferred

Recruitment fraud is a scheme in which fictitious job opportunities are offered to job seekers typically through online services, such as false websites, or through unsolicited emails claiming to be from the company. These emails may request recipients to provide personal information or to make payments as part of their illegitimate recruiting process. DXC does not make offers of employment via social media networks and DXC never asks for any money or payments from applicants at any point in the recruitment process, nor ask a job seeker to purchase IT or other equipment on our behalf. More information on employment scams is available here.