CRM Manager

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

• Developing and steering a promotion strategy that harmonizes audience expectations with our business objectives
• Taking charge of day-to-day execution, overseeing targets, and ensuring the success of offers and live events
• Owning the roadmap for feature and tool development, driving innovation and growth
• Conducting quantitative analysis, extracting crucial insights into product performance and identifying opportunities for deeper engagement and monetization
• Leading A/B and multivariate tests to optimize retention, engagement, and spend metrics
• Tailoring promotions so that they are delivered to the right segment at the right time
• Reporting to & collaborating closely with Head of LiveOps

Requirements:

• Solid knowledge of the online entertainment industry (online casino/social games/mobile games)
• Proven ownership of key metrics, with a track record of driving player engagement, retention, and revenue through CRM initiatives
• Robust quantitative and analytical capabilities, prioritizing metrics-driven approaches to decision-making
• Hands-on experience with CRM Software (Smartico, Optimove, Fast Track or other)
• Deep understanding of player behaviors, retention strategies, and gamification mechanics
• Ability to create compelling customer journeys that drive both engagement and long-term value
• Experience with multi-channel campaign execution across email, push, SMS, and onsite
• Proactive team player who takes responsibility for outcomes and isn’t afraid to challenge ideas to find better solutions
• Fluency in English
• Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions
• Good understanding of the product, finance and/or marketing areas
• Cultural fit is essential — we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space