We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Japan

Tokyo

the LEGO Group

Job Description レゴ・グループの成長を共に牽引し、多くの子供たちにレゴの楽しさを届けていくためのエキサイティングな挑戦にぜひご参加ください!&nbsp;レゴグループでは Senior Brand Manager を募集しています。興味のある方は、以下のリンクから採用情報にアクセスください。皆様の応募を心から楽しみにしております。 &nbsp;Are you energized to deliver impactful marketing strategies to help ignite the love for LEGO®&nbsp;products in the hearts of kids and adults? &nbsp;Join us on an exciting journey to drive the LEGO Group's brand growth to reach out to millions of children! &nbsp;This role is based in Tokyo Japan and no relocation assistance is offered for this position.&nbsp;<h2>Core Responsibilities:</h2><ul><li>Deliver Japan consumer sales annual growth target by driving the increase of active user base and strengthening the brand health.</li><li>Develop and implement marketing plans (including activations) for the assigned portfolio and audience to recruit more kids and shoppers based on key consumer/shopper and media insights in Japan.</li><li>Lead and implement LEGO Masterbrand initiatives to build a strong brand in Japan and make the brand perception even cooler and better.</li><li>Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing team.</li><li>Orchestrate multi-touch point content planning. Work cross-functionally with key partners to gear the owned / earned / shared / paid (OESP) activities enabled by content towards sales and brand impact.</li><li>Lead the annual media planning by working with APAC region and media agency.</li><li>Lead relationships with external media agency, creative agency and IP partners to generate strong and sustainable consumer demand.</li><li>Be a part of marketing leadership team to lead brand marketing team as senior manager and be responsible for the brand marketing team development with Marketing Director. &nbsp;</li></ul><h2>Play your part in our team succeeding &nbsp;</h2>LEGO Japan is one of the key markets for APAC region of The LEGO Group. Our organization consists of Sales, Marketing, Operation, Finance and HR department, and the size of the organization is approximately 60 including temporary workers. &nbsp;The Marketing team is made of 5 teams; Brand Marketing, Trade Marketing, Digital Marketing, PR &amp; Partnership and Marketing Planning. &nbsp;This role sits in brand marketing to build strong brand, generate consumer demand and driving the business targeting core audience Kids 6-12, preschool and Teen/Adults. &nbsp;Do you have what it takes?<ul><li>Solid experience in branding and marketing, preferably in the branded goods industry or categories including but not limited to Apparel &amp; Fashion, Retail, Luxury, FMCG, and Sports.</li><li>Experience in managing wide portfolio with sub-categories.</li><li>Strong strategic, digital and well-rounded end-to-end thinking—the ability to translate global or regional strategy into local priorities.</li><li>Strong understanding “Audience First” approaches and had experiences in leading large scale integrated marketing campaigns, digital / social communication, and partnerships / sponsorships.</li><li>Demonstrated results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly-learning approach, strong analytical and evaluation skills and ability to turn findings into action.</li><li>Strong project management skills; experience working in a very fast paced environment while maintaining acute attention to detail and get things done at high quality.</li><li>Strong collaborator and able to work across various internal functions and external stakeholder.</li><li>Strong verbal and written communication skills in both Japanese (Business level proficiency) and English language to collaborate with colleagues globally.</li></ul>#LI-SW1Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks&nbsp;to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.<div></div>

Full Time

Regular employment

Marketing and Communications & PR

Senior Brand Manager

Analytical Skills

Branding

Communication Skills

Digital Marketing

Marketing

Partnerships

Project Management

Strategic Planning

Social

Hybrid

Job DescriptionGet ready to deliver impactful business strategies and improving lasting relationships with key customers!In this highly visible role, bring forth your passion and creativity to take lead in Joint Business Plan (JBP) and collaborating with internal departments to take LEGO Japan sales to new heights!Core Responsibilities<ul><li>Managing end to end business of responsible channel. Mentor team members including external field merchandisers to be able to bring LEGO customer value proposition to life</li><li>Lead key business transformation projects</li><li>Define opportunity and develop strategy of channel, key accounts, and internal / external resources</li><li>Develop mid-term strategy, JBP of key customers, to pursue mutual growth. Lead internal alignment process with key collaborators (Marketing, Operations, Finance, Japan Leadership Team) with team members</li><li>Mentor team members and external field merchandisers to implement action plans on JBP or other key strategic agendas</li><li>Be capable for end-to-end customer management, customers insight understanding, analysis and review of business performance</li><li>Run trad investments and lead critical key matrix improvements</li><li>Develop sales forecast and align with Demand Planning team. Deliver commercial results against monthly sales target (POS sales and customer sell-in)</li><li>Review business performance weekly basis and generate transparency about short term action for growth opportunity or mitigation and implement</li><li>Participate key cross functional meeting such as Demand Review Meeting, BPR (Business Performance Review), Team meeting etc</li><li>Lead 1 or 2 cross account project, such as all accounts’ joint promotion or key occasion promotion</li><li>Represent the LEGO group and its business in front of the customer, owning the contact strategy for the responsible customers</li></ul>Play your part in our team succeeding“Partner Promise” is one of the most important elements within the LEGO Brand Framework. The sales team plays a vital role in building partnership with external collaborators. With the supports from Marketing in instore execution guidelines, and from Operations in demand planning and order management, this role leads the execution of the LEGO brand presence in the stores.The ultimate purpose of this role is to deliver financial targets through the outstanding collaboration with the customers, unlocking the unique opportunities in each trade channels such as LEGO Stores, eCommerce, Toy Specialists, Hypermarkets and Electronics Discounters. This position is mainly responsible for electronics accounts, partially working with the wholesalers.Do you have what it takes:<ul><li>7+ years of proven experience in sales or customer management (retailers or wholesaler), preferably with FMCG or branded product industry, or experience in headquarter role within chain-operated, modern retailers</li><li>Working experience in account management activities based on annual planning cycles and cross functional collaboration rather than daily transactional activities within a single function</li><li>Global approach (e.g. proven experience in global company or international job assignment)</li><li>Good communicator with networking skills</li><li>Comfortable with data analysis, presentation, leading business in English, as well as Microsoft Office in business usage</li><li>Work independently, recognized subject matter expert, able to mentor others, tasks are independently identified and defined.</li><li>Agile and committed to achieving goals</li><li>Self-starter and collaboration attitude</li><li>Experience in eCommerce business will be an added advantage</li><li>Experience in Trade Marketing, Category Management or Joint Business Planning</li><li>Proficiency in Business English and Japanese are required to connect with customers</li></ul>#LI-FH1Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks&nbsp;to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.<div></div>

Sales and Trade

Senior Key Account Manager - Mass Retail

English

Japanese

Business Planning

Customer Relationship Management 

Data Analysis

E-Commerce

Microsoft Office

Presentation Skills

Program Management

Sales

Mentoring

Job Description職務内容&nbsp;あなたにとって理想のキャリアとはどんなものですか？レゴグループでそれを実現してみませんか？世界中でレゴブロックのファンがどんどん増え、レゴブロックファンの皆さんの期待に答え続けていくために、このワクワクする成長を一緒に支えてくれる仲間を探しています。レゴグループには様々な業務があり、営業、マーケティング、サプライチェーンオペレーションで働く仲間が部門を超えて一丸となりレゴグループのミッションに貢献しています。私たちの価値観に共感して頂ける方のご応募をお待ちしております。現在転職を検討していない方でも、将来是非レゴグループでのキャリアにチャレンジしてみたいという方も、お気軽にご連絡ください。私たちレゴグループは、未来を創造していく子供たちにワクワクを届けたいと願う、好奇心にあふれた皆さんとの出会いを楽しみにしています。ご登録頂いた方には、レゴグループ日本国内の求人情報やキャリアイベントなどのニュースをお届けします。選考過程においては、厳正な選考を行うにあたり面接へのご案内に時間を要する場合もありますが、ご了承ください。尚、ご応募の際は日本語、もしくは英語の履歴書・職務経歴書をご用意ください。レゴグループでは、一緒に働く仲間に以下のような機会を提供しています。ファミリーケアに関する休暇：産前産後休暇、育児休暇、父親または第二次育児者の休暇、介護休暇、家族や自身の傷病時の休暇など、ワークライフバランスの大切な時期のために、法定以上の休暇を有給で提供しています。保険：すべての社員のために生命保険と障害保険を会社負担にて加入しており、安心してレゴグループでの業務に従事できるようにしています。ウェルネス：あなたが常に最高の自分であるために、心と体の両方をバランスよく健康に保つことをサポートしています。ウェルビーイングに関する各種サービスの提供や、ウェルビーイングに関する教育プログラムやイニシアティブに参加できます。従業員割引：レゴグループは、あなた自身もきっとレゴブロックで遊ぶことが大好きであることを知っています！レゴグループの社員となったその初日から、従業員割引を利用することができます。業績ボーナス：私たちはチームで成功するために常に最善を目指します。組織の目標達成度に応じて業績ボーナスが提供される仕組みです。働く環境：主な就業場所（東京オフィス）を基準として、在宅勤務と組み合わせたハイブリッドでフレキシブルな働き方を導入しています。この働き方は「Best of Both」と呼ばれ、原則週3日をオフィスで勤務することになっています。<h2>What’s in it for you? </h2>Here are some of what to expect:<ul><li>Family Care Leave – We offer enhanced paid leave options for those important times.</li><li>Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.</li><li>Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.</li><li>Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.</li><li>Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.</li><li>Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.</li></ul>Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.&nbsp;Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

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the LEGO Group

Billund, Denmark

Senior Brand Manager

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Senior Key Account Manager - Mass Retail

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レゴグループでのキャリアにチャレンジしてみませんか

Salary expectation matched