We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Bulgaria

Sofia

dentsu

Job Description:Merkle Bulgaria&nbsp;provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including Adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.As part of a global expansion strategy, the company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists.To support this strategy, we are currently looking for talented people for the role of:Paid Search ManagerThis position primarily involves working from home, with occasional requirements to work from the office. However, for long-distance candidates, we could consider offering remote work.Role Purpose:Managing a team of Paid Search executives and assistants to deliver world-class paid search activity for your clients. You will be responsible for managing performance on your accounts, working closely with Google, and line managing your teams to create consistently excellent output.Key Accountabilities:To manage a team to deliver world-class paid search campaigns for our clients (including all search formats and primarily across Google Ads &amp; Microsoft Ads).Key Experiences:• Significant and demonstrable experience in paid search for top-tier Google agencies/clients.• Experienced in team management &amp; development of others, including coaching &amp; mentoring.• Proficient in Google Ads, Microsoft Ads and Search Ads 360 with all relevant certifications.• Passionate about the digital landscape, with a keen interest and understanding of the evolution of paid search and its place in the wider media ecosystem.Key Skills:• To develop and manage your team, including supporting and coaching them to develop and grow in their roles.• Ensure consistent and error-free delivery, with oversight of QA checks for all work your team delivers.• Deliver client performance which meets business objectives and marketing goals, and which takes advantage of the most up to date best practice.• Contribute to the development of our agency Paid Search product through project work and case study sharing.• Create, implement and manage client processes including analytics, tracking, reporting, forecasting, finance &amp; internal audits,• Build &amp; maintain account development and testing plans outlining all key tasks for clients, managing the implementation through the team.• Drive strategic initiatives, leveraging modern AI and measurement tactics,• Extensive technical understanding of all aspects of paid search (including search text ads, P-Max, Demand Gen, and inventory led/feed powered campaigns).• Awareness of the latest product developments, techniques and best practices in paid search.• Ability to build and maintain strong working relationships both internally and externally.• Ability to pre-empt issues and be pro-active in producing solutions.•&nbsp;Able to work flexibly under pressure, on multiple tasks and with time-critical deadlines.• A high degree of numeracy and literacy skills are essential as well as excellent communication skills.• An advanced user of Microsoft Excel and PowerPoint, and other relevant tools &amp; technology.• Highly skilled in problem solving &amp; analytical skills, with a keen eye for attention to detail.Additional information:· We are huge believers in&nbsp;work-life balance, so we offer all of our employees 25 days of paid leave.· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our&nbsp;remuneration packages&nbsp;are among the top on the market.· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a&nbsp;customizable benefits package that fits your own needs.· Our teams operate using a&nbsp;hybrid work model&nbsp;and they can work from both the office and the comfort of their own home.· Free parking spaces&nbsp;for all of our employees when they decide to work from the office.· Free drinks and snacks&nbsp;in the office to help keep the energy levels up.· Attend the most popular&nbsp;tech and business events&nbsp;in Bulgaria for free, of course.Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

Full Time

Regular employment

Marketing and Communications & PR

Paid Search Manager

English

Advertising

Analytical Skills

Client Relationship Management

Coaching

Finance

Forecasting

Internal Audit

Microsoft Excel

Microsoft PowerPoint

Monitoring

Problem Solving

Reporting

Team Management

Google Ads

Microsoft Ads

Mentoring

Analytics

Strategic Vision

 tactics

Hybrid

Job Description:Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including Adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional e-commerce sites in 60 locations and on 6 continents. As part of a global expansion strategy, the company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists. To support this strategy, we are currently looking for talented people for the role of: Paid Search ExecutiveThis position primarily involves working from home, with occasional requirements to work from the office. However, we could consider offering remote work for long-distance candidates. Role Purpose:To take a leading role in the day-to-day paid search delivery for your clients, contributing to key account development projects and optimisations, working closely with client contacts and agency counterparts to deliver paid search activity to the highest of standards, with thorough quality checks and proactive recommendations to improve your accounts.&nbsp;Key Accountabilities:• Independently complete day to day optimisation &amp; budget management.• Help execute tests and account development projects under the supervision of your manager. • Use data and insight to identify potential issues and be pro-active in producing solutions.• Quality-check your work and be actively looking to spot and resolve any potential issues in the account before they cause problems or impact performance,• Continually review and suggest changes to tactics, based on current performance and impact on campaign goals &amp; KPIs. • Contribute knowledge, expertise or present to clients in meetings as required.• Respond to client and client services contacts within appropriate time scales.• Be a visible and vocal member of the client’s paid search team.• Add value and growth to your clients by understanding how their business works. • Train other members of your team on basic Paid Search and agency tasks.Key Experiences:• A Paid Search professional, with experience of managing campaigns with significant budget and mature strategies.• Google Ads, Google Analytics, Microsoft and SA360 Certified.• Passionate about the internet and technology, with a keen interest in the development of PPC as a channel, keeping track of new developments within the industry.&nbsp;Key Skills:• Solid understanding of paid search and the latest industry standards of best practice.• A high degree of numeracy and literacy.• Ability to understand, follow and devise processes. • Ability to work under pressure, on multiple tasks and with time-critical deadlines. • Effective when working as part of a team. • Skilled in MS Excel, PowerPoint and Word..• Effective problem-solving &amp; analytical skills, with excellent attention to detail.Additional information: · We are huge believers in work-life balance, so we offer all of our employees 25 days of paid leave. · We recognize strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market. · We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a customizable benefits package that fits your own needs. · Our teams operate using a hybrid work model and they can work from both the office and the comfort of their own home. · Free parking spaces for all of our employees when they decide to work from the office. · Free drinks and snacks in the office to help keep the energy levels up. · Attend the most popular tech and business events in Bulgaria for free, of course.Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

Paid Search Executive

Google Analytics

Microsoft

Microsoft Word

MS Excel

SaaS

Job Description:​Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including Adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional e-commerce sites in 60 locations and on 6 continents. The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.To support this strategy, we are currently looking for talented people for the role of:SEO Executive with CMS focusThis position primarily involves working from home, with occasional requirements to work from the office. However, we could consider offering remote work for long-distance candidates.Requirements and key accountabilities:<ul><li><h2>CMS Management: Perform content and canonical changes, and manage basic technical SEO tasks within CMS platforms.</h2></li><li><h2>AI Tools Utilization: Leverage AI tools for SEO analysis, content creation, and optimization.</h2></li><li><h2>Basic Optimizations: Implement fundamental SEO optimizations to improve site performance and visibility.</h2></li><li><h2>SEO Best Practices: Apply knowledge of SEO best practices, including managing duplicate content and technical SEO aspects.</h2></li><li><h2>SEO Testing and Reporting: Conduct SEO tests and analyze results to provide actionable insights and reports.</h2></li><li><h2>Sitecore / WordPress Experience: Demonstrate proficiency in using Sitecore and WordPress for content management and SEO tasks.</h2></li><li><h2>Client Interaction: Engage in client calls and maintain client-facing responsibilities to ensure effective communication and project management.</h2></li></ul><h2></h2><h2>Additional Information:</h2><ul><li><h2>We are huge believers in work-life balance, so we offer all of our employees 25 days of paid leave.</h2></li><li><h2>We recognize strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market.</h2></li><li><h2>We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a customizable benefits package that fits your own needs.</h2></li><li><h2>Our teams operate using a hybrid work model and they can work from both the office and the comfort of their own home.</h2></li><li><h2>Free parking spaces for all of our employees when they decide to work from the office.</h2></li><li><h2>Free drinks and snacks in the office to help keep the energy levels up. Attend the most popular tech and business events in Bulgaria for free, of course.</h2></li></ul>Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

SEO Executive with CMS focus

Wordpress

.NET Core

Client Insight

 and best practices

Job Description:Merkle Bulgaria&nbsp;provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.To support this strategy, we are currently looking for talented people for the role of:Digital Analytics SpecialistRole SummaryThe Digital Analytics Specialist plays a key role in enabling data-driven decision-making by maintaining the digital measurement infrastructure and delivering actionable insights. This role supports performance tracking across channels and websites, develops dashboards for internal use, and ensures data quality, privacy compliance, and consistency across markets. The ideal candidate is both technically skilled and business-minded.Key Responsibilities<ul><li>Define and align digital KPIs across departments and teams</li><li>Build and maintain tracking infrastructure using GA4, GTM, and related tools</li><li>Develop central dashboards for SEO, CRO, and general performance reporting</li><li>Conduct tagging audits and data validation on an ongoing basis</li><li>Deliver insight summaries with clear recommendations and trends</li><li>Monitor regulatory compliance and ensure best practices for privacy and data usage</li></ul>Key Performance Indicators for this role include<ul><li>Data accuracy and tagging completeness scores</li><li>Dashboard usage and adoption across teams</li><li>Number of insight reports delivered and acted on</li><li>Completion and follow-up on quarterly compliance audits</li><li>Contribution to overall performance visibility and continuous improvement</li></ul>Skills and Experience<ul><li>3+ years of experience in digital analytics or performance marketing</li><li>Expertise in GA4, GTM, and data visualization tools (e.g., Looker Studio, Power BI)</li><li>Familiar with web tagging standards and QA techniques</li><li>Ability to translate data into insights and communicate to non-technical audiences</li><li>Strong understanding of GDPR and privacy-first tracking strategies</li><li>Fluent in English, written and spoken</li></ul>Additional information· We are huge believers in&nbsp;work-life balance, so we offer all our employees 25 days of paid leave.· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our&nbsp;remuneration packages&nbsp;are among the top on the market.· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a&nbsp;customizable benefits package that fits your own needs.· Our teams operate using a&nbsp;hybrid work model&nbsp;and they can work from both the office and the comfort of their own home.· Free parking spaces&nbsp;for all of our employees when they decide to work from the office.· Free drinks and snacks&nbsp;in the office to help keep the energy levels up.· Attend the most popular&nbsp;tech and business events&nbsp;in Bulgaria for free, of course.Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

Data Science and Analytics

Digital Analytics Specialist

Blogging

Data Analysis

Search Engine Optimization (SEO)

QA practices

Performance Marketing

Creo

Data Visualization

Power BI

GDPR

Data Analytics

Job Description:Merkle Bulgaria&nbsp;provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.To support this strategy, we are currently looking for talented people for the role of:SEO Specialist Role SummaryThe SEO Specialist is responsible for improving digital platforms' visibility and organic performance across markets. This role covers technical SEO, content optimization, and authority-building activities and ensures websites are fully optimized for users and search engines. The ideal candidate will proactively identify search opportunities, translate audits into action, and track performance improvements. A future-focused mindset, including awareness of AI-driven changes in search behaviour, is key to success.Key Responsibilities<ul><li>Define and align localized SEO strategies with global marketing goals</li><li>Conduct technical and on-page SEO audits, delivering actionable recommendations</li><li>Monitor and report on organic performance using SEO tools and analytics platforms</li><li>Improve indexing health and site performance metrics across mobile and desktop</li><li>Collaborate with content, development, and analytics teams to implement SEO best practices</li><li>Provide regular insights on market trends, including emerging technologies and search behaviours</li></ul>Key Performance Indicators for this role include<ul><li>Number of completed SEO strategies and action plans across regions</li><li>Crawl/index health improvements and Core Web Vitals score uplift</li><li>Volume and quality of shared insights or trends across teams</li><li>Contribution to organic traffic growth and search visibility</li><li>Timeliness and quality of quarterly SEO reporting</li></ul>Skills and Experience<ul><li>3+ years of experience in SEO, including technical and content optimization</li><li>Strong knowledge of Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog</li><li>Understanding of structured data, Core Web Vitals, mobile-first indexing, and international SEO</li><li>Ability to translate data into actionable strategy and communicate findings effectively</li><li>Up-to-date with search engine algorithm changes and industry trends</li><li>Fluent in English, written and spoken</li></ul>Additional information· We are huge believers in&nbsp;work-life balance, so we offer all our employees 25 days of paid leave.· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our&nbsp;remuneration packages&nbsp;are among the top on the market.· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a&nbsp;customizable benefits package that fits your own needs.· Our teams operate using a&nbsp;hybrid work model,&nbsp;and they can work from both the office and the comfort of their own home.· Free parking spaces&nbsp;for all of our employees when they decide to work from the office.· Free drinks and snacks&nbsp;in the office to help keep the energy levels up.· Attend the most popular&nbsp;tech and business events&nbsp;in Bulgaria for free, of course.Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

SEO Specialist

Mobile Application Development

Strategy

Technical

LAMP

optimization

Ahrefs

Google Chrome

Data Strategy

Job Description:<div><div>Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record of delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including Adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands and managed over 400 transactional eCommerce sites across 60 locations and six continents.&nbsp;</div><div>The company has established a key Sofia technology team consisting of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.&nbsp;</div><div>To support this strategy, we are currently seeking talented individuals for the role of:&nbsp;</div><div>&nbsp;</div><div>Senior Software Engineer&nbsp;</div><div>&nbsp;</div><div>Key Responsibilities:&nbsp;</div><div><ul><li>Design, develop, and maintain scalable web applications using React and Node.js.&nbsp;</li></ul></div><div><ul><li>Collaborate with cross-functional teams to define, design, and ship new features.&nbsp;</li></ul></div><div><ul><li>Ensure the performance, quality, and responsiveness of applications.&nbsp;</li></ul></div><div><ul><li>Identify and correct bottlenecks and fix bugs.&nbsp;</li></ul></div><div><ul><li>Maintain code quality, organisation, and automation.&nbsp;</li></ul></div><div><ul><li>Implement and manage continuous integration and deployment (CI/CD) pipelines.&nbsp;</li></ul></div><div><ul><li>Utilise AWS services to deploy and manage applications.&nbsp;</li></ul></div><div><ul><li>Work with MySQL databases to design and optimise queries.&nbsp;</li></ul></div><div><ul><li>Mentor and guide junior engineers, providing technical leadership and code reviews.&nbsp;</li></ul></div><div>&nbsp;</div><div>Required Skills and Qualifications:&nbsp;</div><div><ul><li>5+ years of professional experience in full-stack development.&nbsp;</li></ul></div><div><ul><li>Proficiency in React and Node.js.&nbsp;</li></ul></div></div><div><div><ul><li>Strong experience with AWS services (e.g., EC2, S3, Lambda).&nbsp;</li></ul></div><div><ul><li>Solid understanding of MySQL and database design principles.&nbsp;</li></ul></div><div><ul><li>Experience with version control systems (e.g., Git).&nbsp;</li></ul></div><div><ul><li>Familiarity with Agile/Scrum methodologies.&nbsp;</li></ul></div><div><ul><li>Excellent problem-solving skills and attention to detail.&nbsp;</li></ul></div><div><ul><li>Strong communication and collaboration skills.&nbsp;</li></ul></div><div>&nbsp;</div><div>Additional information&nbsp;</div><div><ul><li>We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave.&nbsp;</li></ul></div><div><ul><li>We recognise strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market.&nbsp;</li></ul></div><div><ul><li>We understand that there cannot be a "one size fits all" approach to benefits. That is why we have a customisable benefits package that fits your needs.&nbsp;</li></ul></div><div><ul><li>Our teams operate using a hybrid work model, and they can work from the office and the comfort of their home.&nbsp;</li></ul></div><div><ul><li>Free parking spaces are available for all our employees working from the office.&nbsp;</li></ul></div><div><ul><li>Free drinks and snacks in the office will help keep the energy levels up.&nbsp;</li></ul></div><div><ul><li>Attend the most popular tech and business events in Bulgaria for free, of course.&nbsp;</li></ul></div><div>&nbsp;</div></div>Location:SofiaBrand:Isobar CxmTime Type:Full timeContract Type:Permanent

IT & Technology

Senior Software Engineer

Agile

Full Stack Development

MYSQL

CI/CD

React

Node.js

Job Description:Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.&nbsp;Purpose of the RoleThe Paid Social Manager will be responsible for planning, implementing, and optimising paid social campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.Key Responsibilities<ul><li>Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs</li><li>Responsible for the operational success of accounts, ensures deliverables are met on time and on budget</li><li>Owns and manages the client strategy and plans key campaign efficiencies</li><li>Manages all day-to-day efforts and is the primary day-to-day SME voice to the client</li><li>Plans accounts and growth opportunities, working closely with the Account Directors</li><li>Builds strong relationships across Client Services and other channel teams</li></ul>Key Skills<ul><li>Strong experience managing and planning paid social campaigns, preferably in an agency or client-facing environment</li><li>Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest</li><li>Strong understanding of paid social principles, best practices, and industry trends</li><li>Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions</li><li>Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams</li><li>Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)</li><li>Desired experience with marketing partners, such as Smartly</li></ul>What we offerThis is a permanent role on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:<ul><li>Competitive Salary</li><li>Company-provided Medical Healthcare</li><li>Generous Pension provisions</li><li>Health and Wellness benefits</li><li>Volunteering days</li><li>Life Assurance</li><li>Working in diverse teams where you can make a real impact.</li><li>Exciting and rewarding environment.</li><li>Varied work across industries</li></ul>Inclusion and DiversityOur diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.About dentsuTaking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.Location:SofiaBrand:Global FunctionsTime Type:Full timeContract Type:Permanent

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