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ITX BULGARIA EOOD

Sofia, Bulgaria

Zara opened its first store in 1975 in A Coruña, Spain. Today it operates in 88 markets with a network of more than 2,000 stores, strategically located in the world’s major cities. At Zara, design is closely linked with its customers. Specialised teams receive constant feedback about customers’ buying decisions in each of the stores. This ongoing flow of information from the stores enables Zara’s creative team, made up of more than 200 professionals, to meet customers’ demands and constantly renew the range of products, thereby encouraging them to visit us even more often. This business model enables us to offer a wide range of products that is constantly being renewed, keeping us up-to-date with all the latest fashion trends. Zara’s goal is to be permanently in tune with its customers, responding to their ideas, trends and tastes. The ultimate objective is to share a responsible passion for fashion with a large group of people, cultures and generations. Zara’s customers choose the latest fashion trends featured in the various collection lines: Woman, Man and Kids. The customer profile is cosmopolitan, universal and urban.

Retail and Merchandising