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Why digital marketing is like cooking A common misconception is that digital marketing is easy. We disagree. It’s like cooking – everyone can make a $2 hamburger, but very few can make Thosehar D’tor eadandpron Ounce dishes that just linger on your palate – subtle and gentle on your digestive system, but persisting in your memory. Well, we are the 3-star Michelin restaurant for digital advertising. We are the Gordon Ramsey of SEM.