CRO Specialist

About us:

Betty is an entertainment company innovating at the intersection of real money online casino (iCasino) and casual mobile gaming.

Our accreditation by the Alcohol and Gaming Commission of Ontario (AGCO) marked our entrance as a B2C operator in February 2023, a milestone in redefining industry standards.

At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. We are accessible, fair and inclusive, and we are just getting started.

You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our players.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

• Establish and manage a comprehensive optimization roadmap aligned with business objectives, driving measurable improvements across all digital touchpoints.
• Leverage data, behavioral insights, and testing methodologies to identify friction points and implement targeted solutions that streamline the user experience and boost conversions.
• Oversee the design, implementation, and analysis of A/B, multivariate, rules-based, and AI-driven tests using platforms like Intellimize (Webflow Optimize), VWO, or Optimizely, fostering continuous optimization and iterative learning.
• Work closely with marketing, product, design, and development teams to ensure alignment and seamless execution of optimization initiatives across all stages of the player lifecycle.
• Build a culture of experimentation by conducting regular tests, analyzing performance data, and iterating on strategies to enhance engagement and conversion outcomes.
• Utilize user data and segmentation to deliver tailored content, offers, and recommendations that enhance individual player experiences and drive retention.
• Monitor key conversion metrics, generate detailed performance reports, and translate insights into actionable recommendations for sustained optimization and growth.

Qualifications:

• Decent experience leading CRO initiatives within a fast-paced, digital-first environment (experience in online gaming, e-commerce, or entertainment is a plus).
• Proficiency in A/B testing, multivariate testing, and CRO tools such as Google Optimize, Optimizely, or VWO.
• Familiarity with data pipelines and campaign tracking tools such as Segment and Google Tag Manager, ensuring accurate measurement and reporting.
• Deep expertise in marketing analytics and performance measurement, and strong analytical skills with experience using tools like GA and Tableau.
• A deep understanding of user behavior, UX best practices, and the psychology of decision-making.
• Excellent communication and leadership abilities, with a proven track record of influencing cross-functional teams.
• A results-oriented mindset, with the ability to balance strategic thinking and hands-on execution.

What we offer:            

• A chance to become a key person in a scale-up environment
• A real opportunity to supercharge your skills & knowledge
• Fun and collaborative team environment
• Comprehensive Health Benefits
• Performance Based Bonus