Senior Product Marketing Manager

Company overview

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. As remote and hybrid work has become the new normal, our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.

LucidLink’s solution is designed for workflows involving huge files, massive data sets and real-time collaboration. Our customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E and Netflix. We were founded in 2016 by storage industry experts and support over one billion customer files across more than 40+ countries. LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia.

Reasons to join LucidLink:

• Tackle big challenges: You’ll have the chance to solve complex, high-stakes problems that redefine how teams collaborate globally. By starting with the Media & Entertainment industry and expanding into data-intensive sectors, you’ll gain deep insight into cutting-edge technologies and play a role in shaping the future of global workflows.

• Values-led culture: Our values don’t just exist on paper—they guide every decision and interaction. You’ll thrive in an environment where integrity, innovation, and empathy are at the core of how we operate, empowering you to grow personally and professionally.

• Hypergrowth journey: Joining a company with triple-digit growth rates means unparalleled opportunities for advancement, learning, and being part of an exciting journey toward unicorn status. You’ll experience the adrenaline of startup speed combined with the satisfaction of building something truly impactful.

• Immediate impact: At LucidLink, your work will matter—immediately. You’ll be part of a tight-knit team of 170+ builders working at startup speed, where your ideas and actions will create tangible, exponential results that contribute to our collective success.

• Comprehensive benefits: We believe in investing in our people. With unlimited PTO, a competitive salary, stock options, and full health coverage, you’ll feel supported both professionally and personally while enjoying a strong work-life balance.

Role Overview:

At LucidLink, we're building something truly game-changing: a cloud file service that's revolutionizing how creative professionals and technical teams collaborate. As our Senior Product Marketing Manager, you won't just be marketing a product; you'll be telling the story of how we're making seamless, location-independent workflows a reality. This role is about understanding the magic behind our tech and translating that into compelling narratives that resonate with both the end-users who love our speed and the enterprise leaders who value our security and efficiency. You'll be at the forefront of connecting our innovative solution with the people who will benefit most from it.

Key Responsibilities:

• Deep product & market connection: You'll dive deep into LucidLink's cloud file streaming technology, uncovering its potential across various industries. Collaborating closely with our Product Management team, you'll get the inside scoop on the product roadmap, features, and the real value they bring. Your mission will be to translate complex tech into clear and exciting positioning, messaging, and competitive differentiation that speaks directly to our diverse users – from creative pros to IT gurus and business leaders.

• Crafting GTM stories: You'll be the architect of our go-to-market strategies for new features, use cases, solutions, and product updates. This means developing compelling narratives and the content that brings them to life, whether we're reaching individual users through product-led initiatives or engaging with enterprise clients through sales-driven efforts.

• Creating impactful content: You'll be the storyteller, developing high-quality marketing materials like website content, real-world case studies, insightful white papers, and practical sales enablement tools. Your words will clearly communicate the value LucidLink offers to different audiences.

• Staying ahead of the curve: You'll keep a pulse on the market and the competition, allowing us to respond thoughtfully and quickly to new developments. You'll conduct market research to identify emerging trends, exciting opportunities, and potential challenges. By analyzing customer feedback and how people are actually using our product, you'll help us refine our messaging and positioning to be even more impactful.

• Collaborating with passion: You'll work hand-in-hand with our Product Management team, ensuring our marketing efforts are perfectly aligned with where the product is heading. You'll partner with Sales and Sales Engineering to understand what our customers need and what their hesitations might be. You'll also connect with our Customer Success team to amplify the amazing stories our users are already telling. All of this will be done in collaboration with our talented design and content teams. 

Required Qualifications:

• 5+ years of hands-on product marketing experience in the B2B SaaS or cloud technology space.

• A proven track record of launching successful products and running impactful marketing campaigns that delivered results.

• Exceptional communication and storytelling skills – you know how to make even the most technical concepts engaging (without resorting to complicated diagrams unless absolutely necessary).

• Experience working with technical products and a knack for translating the "how it works" into "why it matters" for different audiences.

• Experience crafting marketing messages that resonate with both technical experts and business decision-makers, from individual contributors to executives.

Preferred Experience:

• Experience in the world of file storage, collaboration tools, or solutions for creative workflows.

• A preference for candidates located on the East Coast to make collaboration with our distributed team a little easier (because overlapping work hours can be a beautiful thing).

What we would like to see accomplished in the first 90 days:

• Leading the GTM launch for a key upcoming feature or update. This includes deeply understanding the feature with Product Management, developing core messaging and positioning, outlining the GTM plan, and delivering key launch content.

• Creating one new customer case study or solution brief targeting a strategic persona or industry. This involves identifying a compelling customer story or solution scenario with Sales/Customer Success, conducting necessary research, and producing a finalized written piece ready for design.

• Conducting a focused competitive analysis and delivering insights for a key market segment. This includes analyzing key competitors' positioning and messaging, and providing 3-5 recommendations to refine LucidLink's differentiation in that segment.

About Our Team:

You'll be joining a crew of passionate problem-solvers who believe in the power of technology to make a real difference. We're a remote-first team, which means we value clear communication and trust. You can expect lively debates in our Slack channels about the latest marketing trends, and we're always ready to celebrate a successful campaign (and maybe share a GIF or two). We're particularly excited about the way our product is empowering both individual users and large enterprises, and we're looking for someone who shares that excitement.

How You'll Make an Impact:

Imagine the satisfaction of seeing a creative team unlock unprecedented levels of collaboration thanks to the content you crafted, or watching an enterprise deal close because your clear messaging addressed their core challenges. As our Senior Product Marketing Manager, that's the kind of impact you'll have. You'll be the voice that helps the world understand the "wow" factor of LucidLink, attracting new users who are eager for a better way to work and equipping our sales team with the insights they need to succeed with larger organizations. Your work will directly shape how LucidLink is perceived and adopted in the market.

The salary range provided for this position is an estimated guideline from a salary database. Total compensation for this position may also include equity, variable pay, and employee benefits. We consider a wide range of factors when making compensation decisions, including but not limited to relevant experience, knowledge, training, and skill sets; market conditions; and internal equity. Compensation ranges may also vary based on location.