Специализант

Develops and directs marketing programs for a significant product or product category | Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality | Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle | Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications | Prepares and coordinates product introductions and updates