Internship Digital Experience (Commerce)

Internship Details

• Period: 4 – 6 months 

• Hours per week: 32 - 40 

• Location: Hybrid (ITO office, Amsterdam and work from home) 

• Start date: September 2025

The work

Hi (potential) master student! Looking for a challenging thesis internship where you also get introduced to the dynamic world of consultancy? Then we have the ultimate opportunity for you! Accenture Song’s Commerce team is looking for a thesis intern who wants to take part in our internal knowledge development within the fields of E-Commerce, Customer Activation, Content platforms, and Sales solutions. Due to your great interest in one or more of these Digital Experience topics, you will be effortlessly included within the team and quickly seen as a full member. Our enterprising analysts, great architects, developers, creative managers and, of course, consultants are eager to take you by the hand for your first consultancy experience in addition to your thesis research. This ensures that you will have the opportunity to learn more about how we create value for our customers by using a life-centric approach. In doing so, you will get your first hands-on consultancy experience while writing a master's thesis. 
 

Team The Commerce team is part of Accenture Song, Accenture’s creative engine. Our Amsterdam office is home to more than 200 cheerful teams of smart, passionate people. We think, we plan, and we create platforms and experiences that help our customers solve problems and seize opportunities.

Commerce consists of 4 sub-teams:  

• Commerce Platforms: Enables seamless and optimized end-to-end B2B and B2C platform solutions for our clients. This team creates and optimizes commerce platforms by implementing the newest technologies while improving user experiences and customer journeys. 
• Customer Activation: Focuses on identifying and evaluating the most effective tools and strategies to optimize customer experience, for example by personalization, omni-channel experience and digital enablement. 
• Content: The content team creates experiences by enabling, migrating and/or upgrading content platform(s) for our clients. This expertise results in optimized user interaction and new engagement heights. 
• Sales: Helps our customers to drive sales/channel effectiveness as well as Lead-to-Order and B2B Acceleration. We do this by optimizing and digitalizing the route-to-market mix and by boosting sales productivity with the newest technologies. 
   

Daily Tasks As an intern within the Commerce Team, there is one main focus: Writing your thesis about a topic within the domain of Digital Experience. In addition, we would also like to introduce you to Accenture Song and the world of consultancy. The following can be expected: 

• Conducting research within the digital experience domain; 
• Writing your thesis with the support of dedicated people in the Commerce team; 
• Get the opportunity to present your results to our team and others within the organization at fixed times; 
• Gain experience as a consultant within Accenture. 
   

Research We support research topics that connect to the following domains, among others: 

•  The rise of agents and the effect of (Gen)AI on Digital experiences within the domain(s) of Commerce, Sales and/or Content Management Systems;
•  The future of developing Digital Experiences across the entire customer journey
• (Composable) Platform Architecture;  
• Consumer Data Usage: Gathering / reporting insights for commerce platform optimization;
• Selling retail media and / or advertising space on Commerce Portals;
• AI-driven automation for seamless content migration across digital platform;
• Enhancing content quality during AI-powered migration and transformation;
• Content lifecycle management strategies for sustainable platform growth.
• Ways to leverage technology and data (agents, co-pilot, guided selling, etc.) to boost sales productivity;
• B2B sales towards a digital omnichannel strategy; 
• Winning new B2C clients within a restricted 2025 commerce ecosystem (e.g., cookieless).    

Song Talent Factory (STF) As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience.Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Get expert support on your thesis topic while leveraging all Accenture resources;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern specific engagement events
• Enjoy the wide variety of training opportunities;
   

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Interested? If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.

Who we are

Accenture Song Accenture Song accelerates growth and value for our clients through sustainable customer relevance. Our capabilities range from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring bold ideas to life with the greatest impact through the unlimited potential of creativity, technology and intelligence. Take a look at: www.accenture.com/song.

Song is one of five services that make up one Accenture – the others being Strategy & Consulting, Technology, Operations and Industry X.

Here's what you'll need

We expect the following qualifications from an intern thesis:  

• You are currently enrolled as a Master student in a Dutch university throughout the entire duration of the internship.
• You have affinity with Commerce / Platforms / Content / Sales Solutions.
• You have a pro-active attitude and a entrepreneurial and creative mindset.
• You’re able to extract meaningful insights from data and communicate them in a digestible manner.
• You have a willingness to deepen or develop skills in presenting and pitching research outcomes.
• Fluent in Dutch (spoken and written) and comfortable with English (spoken and written).

What's in it for you?

Accenture is a global company with a world-class brand and reputation. Our people are Change Makers, and to support them as an employer, we make five promises: 

• Work with flexibility, in a culture based on trust 
• Embrace a sustainable growth mindset 
• Live a human-led culture of Inclusion & Diversity by caring deeply for all our people. 
• Lead and transform our clients with technology 
• Connect with our global network of 700.000 colleagues. 

These promises are reflected through our excellent employee benefits, including:

• Career guidance (and academical support) facilitated by your individual appointed People Lead
• You will receive internship allowance and a laptop 
• The opportunity to work hybrid and access to any office of Accenture in the Netherlands. 
• Social activities like Friday Drinks, sport events and parties 
• Unique chance to experience the real-life job of a consultant Accenture from the inside 
• Membership of our Internship Community which will give you the chance to attend lunch lectures, classroom workshop and build your network within Accenture 
• Personal buddy within the organization; 
• A broad international network; 
• Take part in the Song Talent Factory. 

What we believe 

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. 

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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